My Yoreup Story

Dear Reader,

Hi there!

I'm Caleb Dueck, founder of Yoreup.

(that's me and my beautiful wife, Laney)

I wanted to give you a warm welcome, and tell you a little bit how I got here.

Also, just for the record, I don’t have a drop of Norwegian blood in me.

I did the next best thing I possibly could (besides maybe moving to Oslo)...

I married into a Nordic family.

Without knowing what I was getting myself into, I suddenly became immersed in the culture. 

Before I knew it, I was rolling lefse like a natural (at least that’s what my wife tells me).

Eventually, I wanted to find cool Norwegian clothes as gifts.

The strange thing was, it was quite difficult to find many unique Norwegian shirts. 

At least, shirts Norwegians should wear in public.

Yeah, I went there.

So, what was the next move? 

Step 1: Build a Norwegian brand that people will love.

Step 2: Create merch that people will wear with pride.

Pretty simple formula. 

I started Yoreup with the hopes of doing exactly that.

If you happen to buy one of our shirts, thank you in advance for supporting the dream! 

We truly hope you find whatever you’re looking for.

Thank you, and have a wonderful day!


Caleb Dueck

P.S. While I have you... if you want 15% off anything in the store, join our text club! 

It's really easy, just click here!